Campaign Analytics, Campaign Scorecard, Campaign KPI(s)

Digital/Online/Web/Internet Marketing Campaign Management will look lucrative and fascinating but the analytics of the same can be a challenging task. Reason being - you have to fetch data from various ad network tools such as Google AdWords, Yahoo Advertising, Microsit AdCenter, Zemanta, Outbrain & any other digital/email marketing tools.

Basically, every campaign scorecard should constitute of the below the KPI(s):

1) Campaign names in the form of the tag used in the web analytics tool
2) Campaign tactics whether it was a SEM, Banner Ad, Video Ad & more
3) Campaign statistics such as impressions, clicks, cpc/e/a
4) Campaign traffic such as visits, page views,
5) Campaign engagement such as avg.time spent, downloads, video play & more
6) Campaign conversions such as enquiries, ecommerce purchase & more
7) Campaign ROI which can be pulled from the CRM(if you are a offline & online business) or directly from the web analytics tool if you are online business only

Below is the snapshot of 1 of the campaign scorecard alongside KPI(s):

SEO Analytics, SEO Scorecard, SEO KPI(s)

SEO Analytics or a SEO Scorecard alongside SEO KPI(s) can be configured for major search engines such as Google, Yahoo, Bing & more.

How to pull data for individual row?

1) SERP stands for Search Engine Ranking Page and the data associated for every keyword in row 3 & 4(i.e. SERP 1 for target keywords & SERP 1, 2 & 3 for target keywords ) can be pulled from tools such as Rank Checker, Moz & more
2) For row 3, 4, 5 & 6 (i.e. SEO traffic to URLs section, Dowloads or Revenue from SEO, SEM traffic for target keywords, Downloads or Revenue from SEM) can be pulled from Google Analytics, Adobe SiteCatalyst, IBM Coremetrics or any other web analytics tool
3) Finally for row 7 (i.e. Total monthly global search volume) can be pulled from Keyword Planner in Google AdWords for Google Scorecard. And for Yahoo & Bing - you can use Keyword discovery or other paid keyword marketing tools.