Link Equity for SEO | Link Building for SEO

What is link equity?

Link equity is the measure of how important or valuable your webpage is. This is calculated by how many premier websites promote your SEOized webpage within their websites. The premier websites can be either of the below:

• Your social channels like facebook, twitter, google plus, linkedin, pinterest & more
• Your online press releases via PRWEB.com & PR agencies
• The media & news websites
• Paid link building campaigns via tools such as CONDUCTOR
• Promoting your SEOized webpage within your website
• Promoting your SEOized webpage in your partner websites

How to do build link equity?

Link equity campaigns can be categorized into below:

1) Internal Link Building: Promoting your SEOized webpage within your website

2) External Link Building:

• Social links: Promoting your SEOized webpage within your social channels like facebook, twitter, google plus, linkedin, pinterest & more
• Promoting your SEOized webpage in your partner websites
• Paid link building campaigns via tools such as CONDUCTOR
• Your online press releases via PRWEB.com & PR agencies
• Your content being picked by news, media & review sites

You may want to watch my video on Link Equity for SEO | Link Building for SEO 

 

 

External Link Building in SEO | Link Equity for SEO

What is external link building?

External link building is part of the link equity factor of SEO. External link building helps spiders understand that yes your webpage is very valuable as it is being promoted by other 3rd party premier websites via online press releases, facebook posts, linkedin posts, twitter tweets, google plus posts, youtube posts, pinterest posts, article publications & more.

How to do external link building?

• Identify the list of partner websites where you can promote your SEOized webpage.
• Use tools like CONDUCTOR to perform paid link building activity.
• Promote your SEOized page via online press releases, facebook posts, linkedin posts, twitter tweets, google plus posts, youtube posts, pinterest posts, article publications & more.

You may want to watch my video on External Link Building | Link Building in SEO

Web Analytics: Free Web Analytics Tools & Paid Web Analytics Tools

Web analytics is an integral part of any business intelligence portfolio and cannot be avoided in any decision-making phase. But it is perhaps most discussed among online marketers, who require it in order to make the best sales and marketing decisions. These are often the same users who face a decision between paying for Web analytics tools and using free ones.

Since the time long ago when the release of the free Google Analytics tool created immense noise, significant differences between paid and free tools have emerged.

The biggest advantage of paid Web analytics solutions is the extensive support offered in terms of training, consultancy, and expert advice in measuring every aspect of your Website. Also, free tools normally just show trends and a summary-based view of the data. With paid analytics, it is possible to have much more graphical information, including a summary of data by date presented in dashboards.

The choice of free or paid depends on the intensity of your business. A personal blog or a nonprofit Website might be easily integrated with free Web analytics tools, such as Google’s or those available from BBClone, FireStats, 4Q, Grape Web Statistics, JAWStats, MochiBot, Piwik,Snoop, Woopra, Yahoo! Web Analytics, to name a few.

Free tools like these may well be sufficient for small and medium-sized businesses. And even for a large enterprise, free tools can act as prototypes to showcase the power and importance of eventually opting for paid Web analytics.

A corporate or enterprise Website, in contrast, may require data that can only be furnished by a paid Web analytics solution, such as those available from Clickstream, Clicky, Coremetrics, Lyris (formerly ClickTracks), Mint, Omniture, Unica, or WebTrends, to name a few.

Paid-for Website analytics from suppliers like these will help firms answer queries like the following:

• Which keyword(s) or referral source is giving me the best sales activity?
• Which geography is giving the best clicks and sales?
• Is organic search working well for me? Or is it the inorganic search giving more leads? (Note: Organic search refers results that appear automatically for free; inorganic search results are linked directly to ads or sponsored links.)
• Which is my best online marketing campaign?
• Who are my visitors in terms of geography, age, browsers, etc.?
• What areas of my Website are visitors most interested in?

These reports aren’t the end of what can be done with Website analytics. All the Web intelligence and insights drawn from these tools fall into the area of business intelligence. To be specific, I would call it Website business intelligence.

Users can create spreadsheets and presentations to showcase Website business intelligence. But suppliers offer help here, too. IBM Corp. (NYSE: IBM), for example, has partnered with WebTrends to deliver Web analytics through IBM’s WebSphere Portal Software, a corporate BI management and reporting system.

Oracle Corp. (Nasdaq: ORCL) and SAS Institute Inc. are in the Web business intelligence area, too: Oracle’s acquisition of Sun Microsystems has added the Sun Web Analytics Solution to Oracle’s kitty. And SAS has its own Web analystics tool.

The growing popularity of Web analytics tools is a clear indication of how important it is for any businesses to extract Web intelligence to optimize the user experience on corporate sites. Only Web analytics can help optimize online marketing campaigns while contributing valuable detail to business intelligence.

You can interact with me & others on my above blog post on Internet Evolution

MEER IRFAN ALI's YouTube Channel | Learn everything about Digital Marketing & Analytics:

MEER IRFAN ALI's YouTube Channel | Learn everything about Digital Marketing & Analytics: ttp://bit.ly/1gIg8OK

Learn everything about digital marketing & analytics. Modules covered/getting covered are(& more): http://bit.ly/1gIg8OK

1) Social: Facebook, Twitter, Linkedin, Pinterest, YouTube, Google+, bit.ly & more..
2) Social Analytics: Tweetdeck, Facebook Insights, YouTube Analytics, Google Analytics & more..
3) SEO, SEO Analytics, Internal Link Building, External Link Building, Social SEO, Site Search, Site Search Analytics, Google Web Master Tools, Rank Checker & more..
4) Blogging, Blogger.com, Google AdSense & more..
5) Google Analytics
6) Google AdWords - Search Engine Advertising(Marketing), Display Advertising, YouTube Advertising, Social Advertising & more..
7) Email Marketing & Analytics

http://bit.ly/1gIg8OK

http://bit.ly/1gIg8OK

http://bit.ly/1gIg8OK

SEO Strategy | SEO Plan

SEO Strategy | SEO Plan 

How to build a quick SEO Strategy | SEO Plan:

1. Introduce SEO in the overall marketing plan (offline & online)
2. Pick the campaign page as your page to be SEOized 
3. Pick the primary keyword from Google AdWords keyword planner tool
4. Pepper the webpage with the primary keywords(s)
5. Promote the same webpage across all offline & online channels
6. Promote the webpage across all your social channels

A quick video on SEO Strategy | SEO Plan: http://bit.ly/M5eprw

What is Online Search | SEO | Site Search | SEA - Search Engine Advertising

What is Online Search | SEO | Site Search | SEA - Search Engine Advertising

Online Search can be categorized into below:

• Organic Search (aka SEO)
• Site Search (aka Onsite Search)
• Search Engine Advertising SEA (aka SEM)

What is Organic Search (aka SEO) ?

Optimizing your webpage/image/video/newspage/ etc to rank high on Google.com & other search engines is called organic search (aka SEO).

What is Site Search (aka Onsite Search)?

Optimizing your webpage/image/video/newspage/ etc to rank high on your own website is called Site Search (aka Onsite Search).

What is Search Engine Advertising SEA (aka SEM)?

Bidding for a keyword on Google.com & other search engines to promote your webpage via a text AD is called Search Engine Advertising SEA (aka SEM)

A quick video on What is Online Search | SEO | Site Search | SEA - Search Engine Advertising: http://bit.ly/1mmPd0n

Image SEO | SEO for an Image | SEO for Images

Image SEO | SEO for an Image | SEO for Images 

How to do SEO for an Image or in simple the Image SEO:

• When you load your image on your webpage ensure it saved as 'keyword'.jpeg & not 1.jpeg or untitled.jpeg
• Add the same keyword in the 'alt tag' & 'alt attributes'

Why SEO for an Image is important:

• It helps your image rank high on image search on Google.com & other major search engines
• It helps your build an external link equity when a user comes back from image search result

A quick video on Image SEO | SEO for an Image | SEO for Images: http://bit.ly/1frTgPX

Video SEO | How to do Video SEO

Video SEO | How to do Video SEO 

How to do Video SEO:

1. Identify the primary keyword using Google AdWords Keyword Planner
2. Upload your video on YouTube
3. When you load your video on YouTube, lay focus on title, description & keywords(inc tags)
4. Upload the same video on your blog post on Blogger.com
5. Ensure your blogpost also speaks about the video (keyword rich blog post)
6. Ensure your promote your video URL on your blogpost and the blogpost URL in your video for link equity

You may watch a quick video on Video SEO: http://bit.ly/1homMNB

Facebook Marketing | Organic Facebook Marketing

Facebook Marketing | Organic Facebook Marketing 

Facebook marketing can be classified into organic & paid Facebook Marketing. Let us discuss about Organic Facebook Marketing.

Once you have created your Facebook Business Page then it have gathered enough likes(users) then the job is all about engaging the likes(users/audience) on your Facebook Business Page.

You can engage your audience in the below formats:

• Text based post
• Image based post
• Video based post
• Offer based post
• Event based post

And you can channelize the above formats to promote either of the below:

• Contest
• Promotions/Offers/Discounts
• Announcements
• Case Studies
• Press Releases

A quick video on Facebook Marketing | Organic Facebook Marketing: http://bit.ly/1ceJXW0

Internal Link Building in SEO | Link Equity for SEO

Internal Link Building in SEO | Link Equity for SEO

What is internal link building?
Internal link building is part of the link equity factor of SEO. Internal link building helps spiders understand that yes your webpage is very well interlinked within your website helping users navigate easily within your site.

How to do internal link building?

• Identify the list of webpages within your webpage where you'd like to promote your SEOized webpage
• You can then plan to promote your SEOized webpage on the identified webpages(high trafficked webpages via banner, module, anchor text & more..) 

You may want to watch my video on internal link building in SEO: http://bit.ly/M58VwR