Campaign Analytics, Campaign Scorecard, Campaign KPI(s)

Digital/Online/Web/Internet Marketing Campaign Management will look lucrative and fascinating but the analytics of the same can be a challenging task. Reason being - you have to fetch data from various ad network tools such as Google AdWords, Yahoo Advertising, Microsit AdCenter, Zemanta, Outbrain & any other digital/email marketing tools.

Basically, every campaign scorecard should constitute of the below the KPI(s):

1) Campaign names in the form of the tag used in the web analytics tool
2) Campaign tactics whether it was a SEM, Banner Ad, Video Ad & more
3) Campaign statistics such as impressions, clicks, cpc/e/a
4) Campaign traffic such as visits, page views,
5) Campaign engagement such as avg.time spent, downloads, video play & more
6) Campaign conversions such as enquiries, ecommerce purchase & more
7) Campaign ROI which can be pulled from the CRM(if you are a offline & online business) or directly from the web analytics tool if you are online business only

Below is the snapshot of 1 of the campaign scorecard alongside KPI(s):

SEO Analytics, SEO Scorecard, SEO KPI(s)

SEO Analytics or a SEO Scorecard alongside SEO KPI(s) can be configured for major search engines such as Google, Yahoo, Bing & more.

How to pull data for individual row?

1) SERP stands for Search Engine Ranking Page and the data associated for every keyword in row 3 & 4(i.e. SERP 1 for target keywords & SERP 1, 2 & 3 for target keywords ) can be pulled from tools such as Rank Checker, Moz & more
2) For row 3, 4, 5 & 6 (i.e. SEO traffic to URLs section, Dowloads or Revenue from SEO, SEM traffic for target keywords, Downloads or Revenue from SEM) can be pulled from Google Analytics, Adobe SiteCatalyst, IBM Coremetrics or any other web analytics tool
3) Finally for row 7 (i.e. Total monthly global search volume) can be pulled from Keyword Planner in Google AdWords for Google Scorecard. And for Yahoo & Bing - you can use Keyword discovery or other paid keyword marketing tools.

Social Media Analytics, Social Media Scorecard, Social Media Tools & KPIs

Social Media Analytics can be a cumbersome task unless you start using few paid social media analytics tool such as HootSuite, Radian6, Clarabridge & more. The interesting element will be integrating the web analytics tools such as as Google Analytics, IBM Coremetrics, Adobe SiteCatalyst with any of the social media analytics tools such as HootSuite, Radian6, Clarabridge & more.

Social Media Marketing Analytics can be categorized into 3 forms:

1) Organic(Free) Social Media Marketing Analytics
2) Paid Social Media Marketing Analytics
3) Combined Social Media Marketing Analytics - where you will combine stats from both organic & paid social media marketing efforts

Social Media Marketing Analytics consists of below elements & KPI(s):

1) Onpage KPI(s) such as number of posts, number of comments, number of comments/shares, number of clicks/likes/+1
2) Offpage KPI(s) such as social listening i.e. how many users are talking positive/negative/neutral about the products, services, business, company & more
3) Offpage KPI(s) such as social web analytics i.e. how many users reached the website in the form of social visits, social pageviews, social conversions in the form of lead generations & ecommerce transactions

Now, lets look at the KPIs alongside Sample Scorecard which are showcased below:

1) Organic Social Media Marketing Scorecard alongside KPI(s):

 

2) Paid Social Media Marketing Scorecard alongside KPI(s): 

3) Detailed Social Media Marketing Scorecard alongside KPI(s): 

Free Digital Marketing or Organic Digital Marketing

Free Digital Marketing, Organic Digital Marketing, Free Web Marketing, Organic Web Marketing, Free Online Marketing & Organic Organic Marketing

If you have budget constraints and you'd still like to promote your business online then you can opt for the below free engines:

1) Web Merchandising

• Promotion within website & cross promotional activities

2) Organic Social Media Marketing

• Facebook

• Twitter

• Pinterest

• Google+ 

• YouTube

3) Blogs

• 1 Blog a day

4) Video Marketing

• Upload a video on YouTube & promote it on your social channels

5) Emailers & Newsletters

6) Interact with your users on various communities online such as forums, groups, blogs & more

7) You can even measure this using Google Analytics by building the below scorecard:

Organic Digital Marketing	Oct-14	Nov-14	% Change
Facebook
Likes
Interactions (Likes, Comments, Wall Posts)
Posts
Clicks
Action (Registration etc)
Linkedin
Discussions (Started by others)
Interactions (Comments, Likes etc)
Discussions (Self Started)
Clicks
Actions (Registration etc)
Twitter
Followers
Listed
Mentions
Re-Tweets
Clicks
Actions (Registration etc)
Blog
Followers
Comments
Articles
Clicks
Unique Visitors
Visits
PageViews
Actions (Registration etc)

Top travel affiliate programs - earn money with your travel blog or website

You love traveling? or you are an avid traveler? & you have an adrenalin rush to write about your travel with travel pictures & videos?

Voila..go ahead and build a blog or a website talking about yourr travel and subscribe to any of the below top travel websites which will help you make some money:

    TripAdvisor - http://www.tripadvisor.com/Affiliates
    Expedia - http://access.expedia.com/
    MakeMyTrip - https://hotelaffiliates.makemytrip.com/
    PriceLine - http://www.priceline.com/affiliates/
    TravelStart - https://www.travelstart.co.za/become-an-affiliate
    Opodo - http://promos.opodo.co.uk/affiliates/
    Orbitz - http://corp.orbitz.com/partnerships/affiliates

  

Few tips & tricks:

1) Build a beautiful website or a blog

2) Add amazing photos & videos

3) Share your blog via social media channels

4) Write about something for which users are searching for on Google & other major search engines (you can do a keyword research on Google AdWords > Keyword Tool)

When do you make money?

1) Once you have a good traffic on your website or blog

2) Once users click on the ads display by the travel affiliate website

How does the money reach you?

1) Cheque

2) NEFT or Online/Direct Transfers

ALL THE BEST, ENJOY TRAVELING...

1 day workshop in Social, Search, Blogs, Advertising & Analytics

On 26th April 2014,  I covered the below topics in a 1 day workshop @Hotel Elanza in Bangalore.

1) Social Media

• Organic Social Media Marketing & Analytics
• Paid Social Media Marketing & Analytics

Facebook, Pinterest, Twitter, G+, YouTube & LinkedIn were covered during the social media session.

2) Search & Blogs

• SEO, Search Engine Optimization
• Blogging & Google Adsense
• Site Search Optimization

3) Online Advertising:

• Search Engine Marketing
• Display Advertising
• Google AdWords
• Social Advertising

4) Web Analytics:

• Google Analytics
• Audience Analytics
• Acquisition Analytics
• Behaviour Analytics
• Conversion Analytics
• Real-time Analytics
• Campaign Analytics

The Set Up:

Audience, Trainer, Welcome Kit & Certificates:

Testimonials:

How to do visitor flow analysis or user flow analysis in Google Analytics?

Visitor flow or the user flow analysis helps you understand the next level of interactions of your users coming from various source or medium on your website.

To do the same, you will need to click on 'Audience' option in the left hand navigation of the Google Analytics tool & then click on 'User Flow'

The beauty is that you can select your user base from various options available as below(in the image): To cite some examples: you can select users coming from a certain country, city, social media, search & more..

You can also customize your options using the below capability:

Go ahead & use this beautiful feature in Google Analytics which shall help you analyze your users better and help you optimize your webpages (& website).

Digital Marketing & Analytics Trainer | Digital Marketing & Analytics Workshops

• Digital Marketing & Analytics Trainer & Consultant 

• Digital Marketing & Analytics Workshops

Digital Marketing & Analytics with Meer Irfan Ali: 

Go Digital Go Global. 

Our goal is simple: 

To help you take your businesses global. 

• Social Media Marketing & Analytics
• Search Engine Optimization & Analytics
• Site Search Optimization & Analytics
• Web Merchandising & Analytics
• Personal, Professional & Business Blogging & Analytics
• Google AdSense & Affiliate Marketing
• Search Engine Marketing & Analytics
• Display Advertising & Analytics
• Email Marketing & Analytics
• Social Advertising & Analytics
• Web Analytics via Google Analytics 
• Free vs Paid Web Analytics Tools
• Website Analytics, Webpage Analytics, Audience Analytics, Acquisition Analytics, Visitor Referral Analytics, Visitor Flow & Behavior Analytics, Conversion/Goals/Events/Ecommerce Analytics & more...

Testimonials:

SEM, Display Advertising, Social Advertising, Email Marketing, Web Analytics & Google Analytics Workshop for MuseComm in Bangalore, Karnataka, India

About MuseComm by MuseComm:

At MuseComm, we cater to all kinds of industries. Why? Because the personnel at MuseComm have years of experience working with various brands from different industries and segments. All of which adds up to an advertising and communications firm with a pedigree.

In the 2nd day workshop, i covered the below topics:

1) Search Engine Marketing.

2) Display Advertising via Google AdWords.

3) Social Advertising on Facebook, LinkedIn, YouTube & Twitter.

4) Google Analytics for Website Analytics, Campaign Analytics, Visitor Behavior Analytics, Social Analytics, Mobile Analytics, SEO & SSO Analytics.

5) Web Analytics for Marketers, Sales & Technology teams.

Individuals awarded with the 2 day workshop completion certificates:

Social Media, SEO, & Blogs Workshop for MuseComm in Bangalore, Karnataka, India

About MuseComm by MuseComm:

At MuseComm, we cater to all kinds of industries. Why? Because the personnel at MuseComm have years of experience working with various brands from different industries and segments. All of which adds up to an advertising and communications firm with a pedigree.

In the 1st day workshop, i covered the below topics:

1) Social Media Marketing, Content Scheduling, Campaigns & Analytics on

• Facebook

• Twitter

• LinkedIn

• Pinterest

• Google+

• YouTube

2) SEO - Search Engine Optimization

3) SSO - Site Search Optimization

4) Blogging (Personal, Professional & Business)

5) Google AdSense and how to monetize blogs, websites & videos.

The training via case studies and practicals via templates & tools:

Brainstorming sessions during the 'learn & act' activity:

Taking businesses digital, GO DIGITAL. GO GLOBAL.

During the lunch break, Getting geared up for the post lunch sessions:

Team presents their ideas during the 'learn & act' session:

With the multi-talented MuseComm team:

Teams presenting their 'ideas & solutions' as per the case provided during 'learn & act' session:

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Learn About Digital Marketing & Analytics

Learn About Digital Marketing & Analytics

Learn Social Media Marketing & Analytics.
Learn about SEO, Site Search, Blogging, AdSense & HOW TO MAKE MONEY ONLINE.
Learn about Web Analytics & Google Analytics.
Learn about Online Advertising, Google AdWords & Email Marketing.
Learn about eCommerce, eSales & more..

Link Equity for SEO | Link Building for SEO

What is link equity?

Link equity is the measure of how important or valuable your webpage is. This is calculated by how many premier websites promote your SEOized webpage within their websites. The premier websites can be either of the below:

• Your social channels like facebook, twitter, google plus, linkedin, pinterest & more
• Your online press releases via PRWEB.com & PR agencies
• The media & news websites
• Paid link building campaigns via tools such as CONDUCTOR
• Promoting your SEOized webpage within your website
• Promoting your SEOized webpage in your partner websites

How to do build link equity?

Link equity campaigns can be categorized into below:

1) Internal Link Building: Promoting your SEOized webpage within your website

2) External Link Building:

• Social links: Promoting your SEOized webpage within your social channels like facebook, twitter, google plus, linkedin, pinterest & more
• Promoting your SEOized webpage in your partner websites
• Paid link building campaigns via tools such as CONDUCTOR
• Your online press releases via PRWEB.com & PR agencies
• Your content being picked by news, media & review sites

You may want to watch my video on Link Equity for SEO | Link Building for SEO 

 

 

External Link Building in SEO | Link Equity for SEO

What is external link building?

External link building is part of the link equity factor of SEO. External link building helps spiders understand that yes your webpage is very valuable as it is being promoted by other 3rd party premier websites via online press releases, facebook posts, linkedin posts, twitter tweets, google plus posts, youtube posts, pinterest posts, article publications & more.

How to do external link building?

• Identify the list of partner websites where you can promote your SEOized webpage.
• Use tools like CONDUCTOR to perform paid link building activity.
• Promote your SEOized page via online press releases, facebook posts, linkedin posts, twitter tweets, google plus posts, youtube posts, pinterest posts, article publications & more.

You may want to watch my video on External Link Building | Link Building in SEO

Web Analytics: Free Web Analytics Tools & Paid Web Analytics Tools

Web analytics is an integral part of any business intelligence portfolio and cannot be avoided in any decision-making phase. But it is perhaps most discussed among online marketers, who require it in order to make the best sales and marketing decisions. These are often the same users who face a decision between paying for Web analytics tools and using free ones.

Since the time long ago when the release of the free Google Analytics tool created immense noise, significant differences between paid and free tools have emerged.

The biggest advantage of paid Web analytics solutions is the extensive support offered in terms of training, consultancy, and expert advice in measuring every aspect of your Website. Also, free tools normally just show trends and a summary-based view of the data. With paid analytics, it is possible to have much more graphical information, including a summary of data by date presented in dashboards.

The choice of free or paid depends on the intensity of your business. A personal blog or a nonprofit Website might be easily integrated with free Web analytics tools, such as Google’s or those available from BBClone, FireStats, 4Q, Grape Web Statistics, JAWStats, MochiBot, Piwik,Snoop, Woopra, Yahoo! Web Analytics, to name a few.

Free tools like these may well be sufficient for small and medium-sized businesses. And even for a large enterprise, free tools can act as prototypes to showcase the power and importance of eventually opting for paid Web analytics.

A corporate or enterprise Website, in contrast, may require data that can only be furnished by a paid Web analytics solution, such as those available from Clickstream, Clicky, Coremetrics, Lyris (formerly ClickTracks), Mint, Omniture, Unica, or WebTrends, to name a few.

Paid-for Website analytics from suppliers like these will help firms answer queries like the following:

• Which keyword(s) or referral source is giving me the best sales activity?
• Which geography is giving the best clicks and sales?
• Is organic search working well for me? Or is it the inorganic search giving more leads? (Note: Organic search refers results that appear automatically for free; inorganic search results are linked directly to ads or sponsored links.)
• Which is my best online marketing campaign?
• Who are my visitors in terms of geography, age, browsers, etc.?
• What areas of my Website are visitors most interested in?

These reports aren’t the end of what can be done with Website analytics. All the Web intelligence and insights drawn from these tools fall into the area of business intelligence. To be specific, I would call it Website business intelligence.

Users can create spreadsheets and presentations to showcase Website business intelligence. But suppliers offer help here, too. IBM Corp. (NYSE: IBM), for example, has partnered with WebTrends to deliver Web analytics through IBM’s WebSphere Portal Software, a corporate BI management and reporting system.

Oracle Corp. (Nasdaq: ORCL) and SAS Institute Inc. are in the Web business intelligence area, too: Oracle’s acquisition of Sun Microsystems has added the Sun Web Analytics Solution to Oracle’s kitty. And SAS has its own Web analystics tool.

The growing popularity of Web analytics tools is a clear indication of how important it is for any businesses to extract Web intelligence to optimize the user experience on corporate sites. Only Web analytics can help optimize online marketing campaigns while contributing valuable detail to business intelligence.

You can interact with me & others on my above blog post on Internet Evolution