Social Media Analytics, Social Media Scorecard, Social Media Tools & KPIs

Social Media Analytics can be a cumbersome task unless you start using few paid social media analytics tool such as HootSuite, Radian6, Clarabridge & more. The interesting element will be integrating the web analytics tools such as as Google Analytics, IBM Coremetrics, Adobe SiteCatalyst with any of the social media analytics tools such as HootSuite, Radian6, Clarabridge & more.

Social Media Marketing Analytics can be categorized into 3 forms:

1) Organic(Free) Social Media Marketing Analytics
2) Paid Social Media Marketing Analytics
3) Combined Social Media Marketing Analytics - where you will combine stats from both organic & paid social media marketing efforts

Social Media Marketing Analytics consists of below elements & KPI(s):

1) Onpage KPI(s) such as number of posts, number of comments, number of comments/shares, number of clicks/likes/+1
2) Offpage KPI(s) such as social listening i.e. how many users are talking positive/negative/neutral about the products, services, business, company & more
3) Offpage KPI(s) such as social web analytics i.e. how many users reached the website in the form of social visits, social pageviews, social conversions in the form of lead generations & ecommerce transactions

Now, lets look at the KPIs alongside Sample Scorecard which are showcased below:

1) Organic Social Media Marketing Scorecard alongside KPI(s):

 

2) Paid Social Media Marketing Scorecard alongside KPI(s): 

3) Detailed Social Media Marketing Scorecard alongside KPI(s):