1 day workshop in Social, Search, Blogs, Advertising & Analytics

On 26th April 2014,  I covered the below topics in a 1 day workshop @Hotel Elanza in Bangalore.

1) Social Media

• Organic Social Media Marketing & Analytics
• Paid Social Media Marketing & Analytics

Facebook, Pinterest, Twitter, G+, YouTube & LinkedIn were covered during the social media session.

2) Search & Blogs

• SEO, Search Engine Optimization
• Blogging & Google Adsense
• Site Search Optimization

3) Online Advertising:

• Search Engine Marketing
• Display Advertising
• Google AdWords
• Social Advertising

4) Web Analytics:

• Google Analytics
• Audience Analytics
• Acquisition Analytics
• Behaviour Analytics
• Conversion Analytics
• Real-time Analytics
• Campaign Analytics

The Set Up:

Audience, Trainer, Welcome Kit & Certificates:

Testimonials:

How to do visitor flow analysis or user flow analysis in Google Analytics?

Visitor flow or the user flow analysis helps you understand the next level of interactions of your users coming from various source or medium on your website.

To do the same, you will need to click on 'Audience' option in the left hand navigation of the Google Analytics tool & then click on 'User Flow'

The beauty is that you can select your user base from various options available as below(in the image): To cite some examples: you can select users coming from a certain country, city, social media, search & more..

You can also customize your options using the below capability:

Go ahead & use this beautiful feature in Google Analytics which shall help you analyze your users better and help you optimize your webpages (& website).