Site Search in Google Analytics

Site search enablement and tracking in Google Analytics

Site search is very important feature on any website. It lets the user find the information swiftly and easily. Site search is like the ‘Google’ of your website. Make the best use of it as the user searching on your website can either be your customer or a prospect wanting to be your customer.

Site search can help you:

1)     Site search keywords can be used in your paid search campaigns

2)     Site search will give an inference of what content you need to start promoting on your website as users are finding it difficult to find it on your homepage or other webpages from where the site search query has triggered

3)     Site search on the eCommerce websites are a boon to their online business model

Different types of site search:

1)     Keyword Search

2)     Advanced Search

3)     Part Search

Site Search Enhancements/Optimization can include:

1)     Autosuggest tagging

2)     Controlled 1^st result

3)     Advertisement in the form of text or image Ads

4)     Surveys & Polls

How to enable site search tracking in Google Analytics:

1)     Goto ADMIN tab

2)     Goto Site Search Settings

3)     Goto Do Track Site Search

4)     Within the Query Parameter, key in the query parameter

5)     For more details, visit Google’s guide to site search

How to do site search tracking/measurement in Google Analytics:

1)     Log in to your Google Analytics account

2)     Goto ‘Content’ in the LHS

3)     Click on ‘Site Search’

Custom campaign tagging in Google Analytics

Custom campaign tagging in Google Analytics

You can now track all your custom campaigns irrespective of them being organic or paid.

Few examples for organic campaigns are in-house DB based email marketing campaigns, social media organic campaigns, email signatures, web merchandising, vanity URLs, organic link building campaigns, organic affiliate marketing campaigns, online press releases etc.

Few examples for paid campaigns are paid email-marketing campaigns, paid link-building campaigns, paid affiliate-marketing campaigns etc.

Now, follow the below steps for building click tags:

Step 1: Go to Google URL Builder

Step 2: Fill the form with the below requirement and complete campaign destination URL with click tags will be generated for your usage

* Enter the URL of your website

* Campaign Source should always be used

* Campaign Medium should always be used

* Campaign Term is optional

* Campaign Content is optional

* Campaign Name should always be used

Step 3: You are all set to go to your Google Analytics account and start tracking the performance of your campaigns

How to do SEO (Search Engine Optimization)

How to do SEO (Search Engine Optimization) :

SEO (Search Engine Optimization) is an art & science of getting the webpages up on a certain Search Engine Result Page (whether on Google, Yahoo, Bing & others). SEO (Search Engine Optimization) can be performed for a webpage, image, video, press release, blog etc.

SEO (Search Engine Optimization) can be configured for Desktop, Laptop, & Mobile Devices.

SEO (Search Engine Optimization) involves the 4 basic procedures:

1)     Keyword Research

2)     Relevancy Update

3)     Equity Enhancement

4)     Unique Visitors via Campaigns

Thumb Rule: SEO for a webpage can be performed for 1 primary keyword or plurals of it. While, a homepage or corporate portal pages can accommodate more than 4-5 primary keywords.

1)     How to do keyword research:

Step 1: Go to Google Keyword Tool & pick a primary keyword depending on the search volumes

Step 2: Identify the relevant webpage for the selected primary keyword

Step 3: Investigate at what position is your website/webpage enjoying a rank position on Google, Yahoo & Bing. You can do with the help of Rank Checker Tool

Step 4: Investigate who is enjoying the #1, #2, & #3 position on Google for the selected primary keyword

Step 5: Investigate whether your competitor websites are enjoying any rank positions on SERP 1, SERP 2 & SERP 3. SERP = Search Engine Result Page

2)     How to do relevancy update:

Step 1: Go to Metachecker Tool and analyze your webpage

Step 2: Pepper the meta tags with keyword rich content. Title tag should be within 75 character limit, Meta Description should be within 150 character limit, Meta Keyword should consist of 6-8 keywords, Validate if H tags and Alt tags are keyword rich

Step 3: Ensure the primary keyword is made available in the URL

Step 4: Ensure the page title & content is keyword rich ( you may go in for SEO copywriting)

3)     How to do equity link enhancements:

Step 1: Promote the SEOized webpage within your website or high trafficked webpages on your site.

Step 2: Contact your business partners or affiliate marketing websites to promote your SEOized webpage on their websites.

Step 3: Promote the SEOized webpage on your social channels such as twitter, facebook, g+, linkedin, youtube, pinterest etc.

Step 4: Activate paid equity link building campaign with the help of an agency or tools like Conductor, Moz, Covario and others.

Step 5: Activate an online press release campaign to the SEOized webpage.

4)     Unique Visitors via Campaigns:

Step 1: Activate Search Engine Marketing Campaigns via Google AdWords

Step 2: Activate Contextual and Display advertising on Google Display Network and YouTube

Step 3: Activate Email Marketing Campaigns

Step 4: Activate any other form of online marketing campaigns such as social media campaigns, content sponsorship, kontera advertising and etc.

Study material to clear Google AdWords Professional (GAP) exams

Study material to clear Google AdWords Professional (GAP) exams

It is not easy to clear Google AdWords Professional (GAP) exams unless you are thorough with the below study materials and with minimum experience of using Google AdWords Tool

Step 1: Watch all the videos part of AdWords Online Classroom on YouTube

Step 2: Watch all the videos part of AdWords Online Classroom 2 on YouTube

Step 3: Watch all the videos part of Google Mobile Ads & YouTube Advertisers on YouTube

Step 4: Study & Revise the following exam materials: Google AdWords Fundamental Exam, Google AdWords Display Advanced Exam and Google AdWords Search Advanced Exam

Step 4: Now you are all set to Register for Google Analytics Certification (GAC) exams