How to do SEO (Search Engine Optimization)

How to do SEO (Search Engine Optimization) :

SEO (Search Engine Optimization) is an art & science of getting the webpages up on a certain Search Engine Result Page (whether on Google, Yahoo, Bing & others). SEO (Search Engine Optimization) can be performed for a webpage, image, video, press release, blog etc.

SEO (Search Engine Optimization) can be configured for Desktop, Laptop, & Mobile Devices.

SEO (Search Engine Optimization) involves the 4 basic procedures:

1)     Keyword Research

2)     Relevancy Update

3)     Equity Enhancement

4)     Unique Visitors via Campaigns

Thumb Rule: SEO for a webpage can be performed for 1 primary keyword or plurals of it. While, a homepage or corporate portal pages can accommodate more than 4-5 primary keywords.

1)     How to do keyword research:

Step 1: Go to Google Keyword Tool & pick a primary keyword depending on the search volumes

Step 2: Identify the relevant webpage for the selected primary keyword

Step 3: Investigate at what position is your website/webpage enjoying a rank position on Google, Yahoo & Bing. You can do with the help of Rank Checker Tool

Step 4: Investigate who is enjoying the #1, #2, & #3 position on Google for the selected primary keyword

Step 5: Investigate whether your competitor websites are enjoying any rank positions on SERP 1, SERP 2 & SERP 3. SERP = Search Engine Result Page

2)     How to do relevancy update:

Step 1: Go to Metachecker Tool and analyze your webpage

Step 2: Pepper the meta tags with keyword rich content. Title tag should be within 75 character limit, Meta Description should be within 150 character limit, Meta Keyword should consist of 6-8 keywords, Validate if H tags and Alt tags are keyword rich

Step 3: Ensure the primary keyword is made available in the URL

Step 4: Ensure the page title & content is keyword rich ( you may go in for SEO copywriting)

3)     How to do equity link enhancements:

Step 1: Promote the SEOized webpage within your website or high trafficked webpages on your site.

Step 2: Contact your business partners or affiliate marketing websites to promote your SEOized webpage on their websites.

Step 3: Promote the SEOized webpage on your social channels such as twitter, facebook, g+, linkedin, youtube, pinterest etc.

Step 4: Activate paid equity link building campaign with the help of an agency or tools like Conductor, Moz, Covario and others.

Step 5: Activate an online press release campaign to the SEOized webpage.

4)     Unique Visitors via Campaigns:

Step 1: Activate Search Engine Marketing Campaigns via Google AdWords

Step 2: Activate Contextual and Display advertising on Google Display Network and YouTube

Step 3: Activate Email Marketing Campaigns

Step 4: Activate any other form of online marketing campaigns such as social media campaigns, content sponsorship, kontera advertising and etc.