Thursday, 20 February 2014

Link Equity for SEO | Link Building for SEO

What is link equity?

Link equity is the measure of how important or valuable your webpage is. This is calculated by how many premier websites promote your SEOized webpage within their websites. The premier websites can be either of the below:
  • Your social channels like facebook, twitter, google plus, linkedin, pinterest & more
  • Your online press releases via PRWEB.com & PR agencies
  • The media & news websites
  • Paid link building campaigns via tools such as CONDUCTOR
  • Promoting your SEOized webpage within your website
  • Promoting your SEOized webpage in your partner websites
How to do build link equity?

Link equity campaigns can be categorized into below:

1) Internal Link Building: Promoting your SEOized webpage within your website

2) External Link Building:
  • Social links: Promoting your SEOized webpage within your social channels like facebook, twitter, google plus, linkedin, pinterest & more
  • Promoting your SEOized webpage in your partner websites
  • Paid link building campaigns via tools such as CONDUCTOR
  • Your online press releases via PRWEB.com & PR agencies
  • Your content being picked by news, media & review sites


You may want to watch my video on Link Equity for SEO | Link Building for SEO 
 
 

External Link Building in SEO | Link Equity for SEO

What is external link building?

External link building is part of the link equity factor of SEO. External link building helps spiders understand that yes your webpage is very valuable as it is being promoted by other 3rd party premier websites via online press releases, facebook posts, linkedin posts, twitter tweets, google plus posts, youtube posts, pinterest posts, article publications & more.

How to do external link building?

  • Identify the list of partner websites where you can promote your SEOized webpage.
  • Use tools like CONDUCTOR to perform paid link building activity.
  • Promote your SEOized page via online press releases, facebook posts, linkedin posts, twitter tweets, google plus posts, youtube posts, pinterest posts, article publications & more.
You may want to watch my video on External Link Building | Link Building in SEO